The building has a 15,000 m2 roof, the largest and most visible elevation, which embraces the idea of ‘big’. A supergraphic of alternately coloured cladding operates at the roof plane, its dynamism confounding an understanding of the building’s form.
The project addresses the potential incongruity of big-box retail next to Melbourne’s biggest tourist attraction, through the building’s bold and dramatic figure.
The design merges street-level parking with the entrance to the wholesalers, via a sweeping concrete ramp which transects the landscape. The adjacent banks also act as effective noise barriers from the traffic of Footscray Road.