Melbourne Airport T2 Luxury Retail
Airports are a global type – places of permanent transience: always open for business. Airport retail is equally a curious mix of shabby fast food and the lure of duty free. Our ambition for the project was to completely rethink this traditional perception and create a retail place that is generated from an idea of urbanism and authenticity. As the final international departure experience our desire was to leave visitors with a memory of Melbourne’s civic grandeur.
Our design response draws from the cultural and physical characteristics of the city. The new pedestrian precincts reflect Melbourne’s distinctive urban forms – the luxury retail, revamped convenience strip and food tenancies at the gate lounges are re-imagined as the grand arcade, the Laneway and the Food Emporium respectively.
The Luxury retail arcade takes advantage of its existing double-height space to pay homage to Melbourne’s grand arcades with their magnificent ceilings and decorative floors. The Laneway precinct is fast-paced and condensed by comparison, forming a transition from Luxury to convenience shopping with the vibrancy of the city’s laneways. The journey to the departure lounges features a selection of strategically located cafes and bars, culminating in the great Food Emporium showcasing the best of Melbourne’s restaurants.